By John Harwood
In February 1956 the president of IBM, Thomas Watson Jr., employed the commercial dressmaker and architect Eliot F. Noyes, charging him with reinventing IBM’s company photograph, from stationery and curtains to items corresponding to typewriters and desktops and to laboratory and management constructions. What followed—a tale advised in complete for the 1st time in John Harwood’s The Interface—remade IBM in a manner that will additionally remodel the relationships among layout, computing device technological know-how, and company tradition.
IBM’s application assembled a solid of top figures in American layout: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface bargains a close account of the major position those designers performed in shaping either the pc and the multinational company. Harwood describes a stunning inverse impression: the effect of computing device and company at the conception and perform of layout. the following we see how, within the interval stretching from the “invention” of the pc in the course of international struggle II to the looks of the non-public desktop within the mid-1970s, disciplines as soon as good open air the area of architectural design—information and administration conception, cybernetics, ergonomics, computing device science—became fundamental facets of design.
As the 1st serious background of the commercial layout of the pc, of Eliot Noyes’s occupation, and of a few of an important paintings of the place of work of Charles and Ray Eames, The Interface provides a very important bankruptcy within the tale of structure and layout in postwar America—and a useful viewpoint at the computing device and company cultures of today.